Custom AI · Automation · Software

Many arms. One smooth operation.

We build custom AI and automation for Thai companies. 100+ processes automated, saving our clients 4,000+ hours every week.

Live in 2–8 weeks Thai & English support No need to replace your systems

Connects with

  • Google Workspace
  • LINE
  • Excel & Sheets
  • Shopee
  • Lazada
  • TikTok Shop
  • Amazon
  • ERP & accounting
The problem

Is your team stuck doing work a system should do?

Most growing businesses lose hours every week to copy-paste, chasing, and manual reporting. That time adds up to slower service, missed sales, and tired people.

  • 01Re-typing orders, invoices and data between tools
  • 02Chasing bookings, approvals and follow-ups by phone and chat
  • 03Sales leads slipping through the cracks
  • 04Reports that take days to put together

We fix that with technology built around how your business actually works.

Services

Technology that works the way your business does

Every company runs differently. We design AI, software, and automation around your people, tools, and goals, then support it after launch.

Custom AI Solutions

Put AI to work on the tasks that slow your team down.

  • AI assistants for customer service and internal questions
  • Document reading and data extraction from invoices, receipts and forms
  • AI agents that draft, classify and route work
  • Personalized sales pitches and cross-sell recommendations
  • Sales call grading, coaching and angry-customer alerts

Best for: high-volume communication and document-heavy teams

Business Process Automation

Connect your systems and remove the copy-paste.

  • Purchase requests and approvals for every team
  • Construction site updates and automatic client reports
  • Automated reports and alerts by email or LINE
  • Scheduled tasks that run while you sleep

Best for: operations, finance and admin teams

Custom Software & Dashboards

Tools built exactly for your workflow.

  • Booking and scheduling systems
  • Internal portals and forms
  • Real-time management dashboards
  • CRM and sales pipeline tools

Best for: businesses outgrowing spreadsheets

How we work

From idea to a running system in weeks, not months

Discover

We map your current process and find where time and money are lost.

Design

We propose a practical solution with a clear scope, timeline and fixed quote.

Build

We develop, test with your team, and refine until it fits how people really work.

Launch & Support

We go live, train your team, and keep improving the system over time.

Typical first automation live in 2–8 weeks, depending on scope.

Solutions

Real problems. Practical solutions.

Systems we've built for sales, operations, purchasing and construction teams in Thailand. Client names are kept private.

AI · Sales · Cross-sell

AI Sales Copilot

Sales team with an existing customer base

Challenge
Reps used the same generic pitch for every customer. Purchase history sat unused in spreadsheets and the CRM, so cross-sell opportunities were missed.
Solution
Before every call or visit, the copilot reads the customer's profile, past orders and conversations, then gives the rep a personalized pitch: which products to recommend, why they fit this customer, likely objections, and a suggested bundle. Outcomes are logged so recommendations improve over time.
43%increase in cross-sell rate
35%higher order value per customer
  1. Customer data & order history
  2. AI finds next-best products
  3. Personalized pitch & talking points
  4. Rep logs outcome
  5. Model learns
AI · Call QC · Coaching

Sales Call Quality & Coaching

Telesales and customer service teams

Challenge
Supervisors could only listen to a handful of calls. Weak pitches, risky promises and rude behavior went unnoticed, and angry customers waited too long for a response.
Solution
Every call is transcribed in Thai or English and graded by AI against your sales rubric: opening, needs discovery, product knowledge, objection handling, compliance and closing. Bad behavior and upset customers are flagged instantly to a supervisor on LINE for a fast callback, and each rep gets specific coaching tips after every call.
100xmore calls graded than manual review
100+supervisor alerts per month on at-risk calls
  1. Call recording
  2. Transcription
  3. AI scores against rubric
  4. Flags & urgent alerts
  5. Rep scorecards & coaching
Purchasing · Approvals

Purchase Approval Tracking

Construction company, multiple departments

Challenge
Purchase requests arrived by email, chat and paper. Nobody could see what was pending, who was holding approval, or how much each team had spent against its budget.
Solution
One request form for every team. Each request is checked against the team's budget and routed to the right approvers by amount and department. Managers approve in one tap from LINE or email, purchase orders are generated automatically, and AI reads supplier quotes and invoices. A live dashboard shows status, spend by team and overdue approvals, with automatic reminders.
50%shorter approval wait time
80%fewer incorrect inputs
100%accountability on every request
Zeromissing logs
Fewerforgotten tasks
Live spendby team vs. budget
  1. Team submits request
  2. Budget check
  3. Auto-routed approval
  4. PO generated
  5. Tracked on dashboard
Construction · Reporting

Construction Site Reporting

Construction company running multiple sites

Challenge
Site updates were scattered across LINE chats and phone galleries. Managers spent hours each week compiling progress reports, and clients asked for updates that were hard to pull together.
Solution
Site teams send photos and short notes through LINE or a simple form. Each update is filed automatically by site, phase and date. AI summarizes progress, issues, delays and safety concerns. Weekly reports are generated and sent to managers and clients automatically, and urgent issues trigger an immediate alert.
20 hrs/weeksaved on report writing
Weekly reportssent to managers automatically
Less timespent locating files
  1. Photos & notes from site
  2. Filed by site & phase
  3. AI progress summary
  4. Auto report to managers & clients
  5. Issue alerts
Booking · Scheduling

Service Booking

Automotive service business, 3 branches

Challenge
Bookings and service bays were coordinated by hand, leading to double-bookings and idle capacity.
Solution
A booking system with automatic conflict detection, daily schedule grids, calendar sync and weekly reporting.
90%fewer double-bookings
35%better bay utilization
80%less booking work across branches
  1. Customer books
  2. Conflict check
  3. Bay & technician assigned
  4. Daily grid & calendar
  5. Weekly report
An octopus does eight things at once without thinking about it. Your operations should too.
— Octopus1
Why Octopus1

We build technology that gives businesses more arms

Octopus1 is a Bangkok-based technology company specializing in custom AI, software and business process automation for SMEs and corporate clients. Our mission is to help businesses streamline operations, remove repetitive tasks, improve communication and raise productivity with practical, tailored technology.

Tailored, not templated

We build around your process instead of selling a generic package.

Practical first

We start with the automations that save real time and money, fast.

Works with your tools

Google Workspace, LINE, spreadsheets, ERPs and e-commerce platforms.

Local team, ongoing support

Bangkok-based, Thai and English, with support after launch.

4,000+hours saved per week
82%fewer manual errors
100+processes automated
FAQ

Common questions

Can't find your answer? Ask us directly in the form below.

How long does a project take?

Most first automations go live in 2–8 weeks, depending on scope and the systems involved.

Do we need to replace our current software?

Usually not. We connect and extend the tools you already use, so your team keeps working the way it knows.

Is our data secure?

Yes. Systems run with controlled access, and your data stays within the platforms you approve.

What does it cost?

It depends on scope. After a free consultation, we give you a clear fixed quote before any work starts.

Do you support after launch?

Yes. We offer maintenance and improvement plans so your systems keep up as your business grows.

Does the AI understand Thai?

Yes. Our call grading and document reading handle both Thai and English.

Do we need technical staff?

No. We build, train your team and maintain the system.

Contact

Let's find your first automation win

Book a free 30-minute consultation. Tell us one process that eats your team's time and we'll reply within 1 business day.

We use your details only to reply to your enquiry. See our Privacy Notice.
Privacy Notice

Last updated: 15 October 2026 · Issued under the Personal Data Protection Act B.E. 2562 (2019) ("PDPA")

1. Who we are

Octopus1 Company Limited is the data controller for personal data collected through this website. Contact us through the contact form on this website or by post at 111 Prasertmanukitch Road, Khlong Kum, Bueng Kum, Bangkok 10240, Thailand.

2. What we collect

  • Details you enter in the contact form: name, company, email, phone number or LINE ID, area of interest and your message.
  • Basic technical data needed to run the website securely, such as IP address and browser type, processed by our hosting provider.

We do not ask for sensitive personal data. Please do not include it in your message.

3. Why we use it

PurposeLegal basis under the PDPA
Reply to your enquiry and arrange a consultationSteps taken at your request before entering into a contract
Keep records of enquiries and improve our servicesOur legitimate interests
Send occasional updates about our services, only if you tick the boxYour consent
Keep the website secure and prevent spamOur legitimate interests

4. Who we share it with

We do not sell your personal data. We share it only with service providers that help us run our business, such as Google (form and spreadsheet storage), GitHub (website hosting) and our email and messaging tools, and with government authorities when the law requires it.

5. Transfers outside Thailand

Some of our service providers store data on servers outside Thailand. We only use providers with data protection safeguards that meet the requirements of the PDPA.

6. How long we keep it

We keep enquiry data for up to 2 years after our last contact with you. If you become a client, we keep data for as long as the contract requires and as required by law, such as accounting rules. We keep marketing consent until you withdraw it.

7. Your rights

Under the PDPA, you have the right to:

  • access your personal data and get a copy
  • ask us to correct inaccurate or incomplete data
  • ask us to delete, destroy or anonymize your data
  • object to or restrict how we use your data
  • receive your data in a readable format or have it sent to another organization
  • withdraw your consent at any time, without affecting use before withdrawal
  • file a complaint with the Personal Data Protection Committee (PDPC)

To use any of these rights, send us a request through the contact form. We will respond within 30 days.

8. Security

We protect your data with access controls and reputable cloud providers. Only staff who need your data to do their work can access it.

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10. Changes to this notice

We may update this notice from time to time. The date at the top shows the latest version.